Within the space of a few decades , tourism has been transformed from
the satus of manual-labour sector into the word's leading industry.
Furthermore, the pace of change has been even more rapid over the last
few years. The implications for tourism products, jobs and entreprises
are enormous.
However, the key to success in the tourist industry remains today, as
much as it has ever done in the past , in offering the customer good
service. What has changed are the methods of going about it and
achieving that.
Offering the required service at the right time and at a fair market
price now requires faultless organization and skills that bear no
comparaison to previous practises. These days good service cannot
suffice alone on a manager's or executive's instinct, talent or genius
; it is more a question of business organization and the result of a
conscious policy, the corollary of wich is the ongoing quest for
competitivity.It is these convictions that serve as the foundation for
the Yadis Group's strategy : investing in innovation and improving the
product, building team of skilled professionals and using new
technologies to provide a good service.We believe we are achieving that with our partners.
JALEL BOURICHA
CHAIRMAN
